Our topic was Gold Farming. With this project and video we want the viewers to gain awareness of a serious issue that is fairly new. It requires attention due to many reasons, it is growing rapidly especially in China and is spreading worldwide. Gamers are addicted and the governments are still debating about the positive and negative effects of this issue. We wanted to shine some light on the topic in a way that carries the message across without causing any confusion. We did not choose to put forth a debate but a personal account of a gamer. The script was written, then rewritten and then rewritten once again just to get the right flavour across. It gives a personal account of a Chinese gold farmer’s life. He narrates how the environment is and what his hopes were and ultimately how he feels. After a lot of research we brought forth the facts of how unhealthy this ‘job’ is.
After finalizing the storyboard a few times over, we worked on the video. A student actor did the recording. He was able to bring out the emotions of the gold farmer. The audio narrative was strong and needed visuals that conveyed the message without overpowering. We decided to use various elements such as abstract videos, vector illustrations, photography and some special effects. It allowed us to experiment and opened many possibilities. There are some complex sequences and some airy ones. The script was bold and serious. But the softness of the personal story was most important and we tried to convey that thru the visuals.
